Australia’s Biggest Engagement Ring Survey aims to answer questions we are often too embarrassed to ask.
The results will guide men who don’t know where to start when navigating the sparkling world of engagement rings and diamonds.
Brisbane, Australia, 14th February 2019
Ashley Portas, Diamond Merchant and Founder of Diamondport, often gets asked questions such as ‘How much should I spend?, ‘What kind of ring is popular right now?’, ‘Should I choose something trendy or unique?’ ‘Do I have to get a diamond?’ ‘Do guys really stick to the 3-months’-salary rule?’ Some people are too embarrassed to ask.
Whilst Ashley answers these questions with knowledge that he has gained over the years, he wants to ask Australia what they really think?
Ashley says: “The average Aussie bloke earns roughly $87k p.a. Now, if we have a look at the old “Spend 3 month’s salary on the engagement ring rule”, you’d expect that an average engagement ring might cost somewhere in the order of $22k. Yikes! A little bit too much? We think so. It’s about time that old-fashioned rule saw an update.”
“In fact, we’ve been wondering how many people care so much about the price, or even quality of the ring, these days. Sure, there are people who will always care about price and quality, but with more and more millennials (and now even Gen-Z’ers) getting married, is this still of most? As the younger generation tends to favour experiences over possessions, maybe “it’s the thought that counts” is enough for some young couples.”
Other, more technical questions the survey will explore are the size and shape of the gemstone, and the choice of diamond or sapphire. The results will guide men who don’t know where to start when navigating the sparkling world of engagement rings and diamonds.
Ashley concludes: “We’re hoping that the info we collect from this survey helps Aussies about to make the move and pop the question make the best choice for themselves when purchasing an engagement ring.”
“Everyone who enters receives a $200 gift voucher to use at Diamondport for participating, as well as the chance to win a $4000 Diamondport gift voucher (terms & conditions apply). We’re serious about getting quality, useful and actionable info, so we’re happy to put our money where our mouth is.”
Ready to help? Complete Australia’s Biggest Engagement Ring Survey now!